The year 2008 – marking PUMA’s 60th anniversary - embodied the very best of our brand.We invested in major brand initiatives in order to take advantage of the opportunities provided by the year’s highly visible sports events - the African Cup of Nations, the EURO 2008, the Olympic Games in Beijing and the toughest sailing competition worldwide, the Volvo Ocean Race.

 

Through these impressive achievements on the pitch, on the track and on sea, we successfully enhanced our credibility as a performance brand. At the same time, we grew our Sport Fashion business by expanding existing and engaging in new collaborations with renowned fashion labels – such as Hussein Chalayan and Sergio Rossi. Together, we used these platforms to launch innovative,  trend-setting and sophisticated sportlifestyle collections, delivering desirable products that start in sports and end in style.

 

In the future we will continue to tap into our long-term company and brand potential by investing in major global sports events as well as design-forward initiatives, generating high brand visibility for PUMA that will help us to maintain our industry-leading desirability and profitability.